Setting a new “Standerd” for wake magazines
Monday, August 4th, 2008
The Standered has moved to a free online format. This will imiidiately broaden their reader-base, which is obviously why they have jumped to the new business model. The old-school paper-mag version is still available for you kids that don’t want to wait an extra month for the free digital version. Besides the fact that the paper-version will come out before the free digital version, Standerd is also banking on the collector’s value of the now even more limited edition paper mag to keep subscriptions flowing.
Admittedly I haven’t seen many online magazines, but I can’t imagine the implementation could be any better than the Flash-based viewer that Standerd is using for their online issues. I found it to be very intuitive, and made browsing the online mags simple and dare I say…fun?
Check it for yourself via StanderdOnline.com
via Wakeskating.com