Friday, October 12th, 2007
UGP further solidifies itself in the wake market with yet another strong lineup of soft goods, shoes and accessories that are meant to get wet, not dirty. The cutting-edge clothing company has always had it’s roots planted deep into the BMX community, but it is nice to see that their wake line is just as comfortable, stylish, and innovative.
[Video and gallery after the break]
Thursday, October 11th, 2007
Mastercraft had one of the biggest boat booths at Surf Expo showing the industry that they are still one of the top manufacturers. They were segregated with wake on one side of the aisle and waterskiing on the other showing further separation between the two sports than years past. There wasn’t much new at expo as far as models, but aesthetically the boats were even more dressed up than last. Director of Marketing John Behling sat down in front of this years cool graphics on the X Star to give us a small scoop on whats new for 2008.
[Video after the break]
Thursday, October 11th, 2007
You would assume after decades of watersports, handles and ropes would become dull and stagnant. Well, each year companies are finding new innovations that help revolutionize the life-line that connects you to your vessel. Straightline is towards the top of the food chain with their new innovative handle technologies. For 2008, Straightline has a new logo and a new look, but when you look deeper into their product-line you’ll notice that aesthetics aren’t the only changes for 2008.
[Image Gallery and Video after the break]
Tuesday, October 9th, 2007
Skier’s Choice is climbing the inboard boat market hierarchy with a third in sales for 2007 for both their brands Moomba and Supra combined. This company has come such a long way in the past years and made its name in wake as a high quality wakeboard boat brand. Michael Littman sat down with us in the Moomba Mobius XLV Gravity Games Edition at Surf Expo.
[Image Gallery and Video after the break]
Monday, October 8th, 2007
With a company the size of Quiksilver it was hard to cover the entire line so we decided to sit down for a “quik” interview with pro team rider and wake team manager Ben Greenwood instead. Ben has built a strong team of stand out athletes, stand out maybe not in contest results, but in riding prowess. You’re sure to recognize names like Randall Harris, Collin Harrington, Jeff House and young ripper Jacob Valdez and they sum up a small but impressionable team. Let’s see what Ben has to say about his crew, next year and Quiksilver.
[Video interview after the break]
Friday, October 5th, 2007
A decent sized booth gave the impression that you would see a bunch of new product from Obrien. Once inside though, the product from last year really just got a cosmetic makeover.
[Image Gallery and Videos after the break]
Wednesday, October 3rd, 2007
Liquid Force has every angle covered again this year for wake. Their vest line is extensive, their board line is adaptive and the bindings are innovative once again.
[Image Gallery and Videos after the break]
Wednesday, October 3rd, 2007
The JetPilot booth was walled off giving their 2008 line of clothing, vests and rubber an elusive presence at this years surf expo. We managed to get inside for a quick interview with Brian Jellig, Vice President of Marketing and Design, to look at a small part of their 2008 line.
[Image Gallery and Video after the break]
Thursday, September 27th, 2007
Same ole’ booth, tons of new product. Despite impressing patrons with a flashy new booth Hyperlite decided to stick with the same booth from last year and relied on impressing them with three new board series and completely redesigned bindings for the 2007 surf expo.
[Image Gallery and Video after the break]
Sunday, September 23rd, 2007
Vests, vests and more vests! Oh wait, and some ropes and handles too. The Helium Booth gave surf expo the impression that they only want a piece of the vest market with wall to wall coverage and a broad selection of Mens and Womens vests made of different materials and styles.
[Image Gallery and Video after the break]