The King of Wake Series Joins Alli
Friday, March 20th, 2009
Orlando, Fla. – The world’s elite pro wakeboarding circuit, the King of Wake series, has officially joined Alli, the Alliance of Action Sports. The series organizer, World Sports & Marketing, announced today its partnership with Alli – a company owned by NBC and MTV Networks dedicated to bringing together the best properties, athletes and brands globally for the fans of action sports.
The King of Wake’s partnership with Alli includes online rights, sponsorship sales, marketing and promotion. All King of Wake events will continue to air on the FUEL TV network.
“We are thrilled to be partnered with the premier wakeboarding property within action sports,” said Wade Martin, President of Alli. “King of Wake, along with FUEL TV, have created an outstanding television package. We look forward to supporting FUEL TV’s television programming with a robust online offering as part of allisports.com.”