Same ole’ booth, tons of new product. Despite impressing patrons with a flashy new booth Hyperlite decided to stick with the same booth from last year and relied on impressing them with three new board series and completely redesigned bindings for the 2007 surf expo.
[Image Gallery and Video after the break]
Recent winner of WakeWorld’s Riders Choice award for best wakeboarder for 2007, Rusty Malinoski, adopts the Pulse board series and the Atlas binding series as his own until his Pro models are finished [rumored for early release in 2008]. Rusty also designed a signature handle called the Podium that incorporates a memory foam smooth grip that is sure to improve your 1080 attempts.
Pro team wakeskater Brandon Thomas presented his Vinyl Series wakeskate with a collage of signature records and a real spinning turntable. Brandon put some serious thought into the core of this skate and collaborated with an amazing artist on the boards graphic. Check out the video below to see what helps the board stick to your feet better and also keep the board flipping over on a tighter axis.
JD Webb joins other riders like Scott Byerly and Parks Bonifay in collaborating with board shaper Scott Buchard for his very own and long awaited pro model board series which blends the best features of two previous Hyperlite models. JD describes in our on camera video below how he and “Butch” came up with his new shape.
One small surprise from Hyperlite is that Shaun Murray has yet another newly designed series for 2008 after only one year with the previous model. The revisions on this years model look a lot more user friendly and forgiving. Along with the board comes a newly designed signature binding and plate system that look more like a snowboard manufactured product which is more on the same line of the entire wake industry.
In addition to the actual team signature series board lines, Hyperlite decided to collaborate with another legend in the sport for a 2008 line of boards. Greg Nelson has been involved in the sport for many years and his smooth flowing freeride style along with his involvement with a large chain of shops is sure to give him the knowledge needed to give customers a board everyone will love to ride. The series is called the Tribute and is very reminiscent of some old Double Up boards with its shape and features. Maybe this is a hint that we may see some riding footage again in the near future from a rider we all loved to watch.
Rusty Malinoski Interview
Brandon Thomas Interview
JD Webb Interview
Greg Nelson Interview
Go to the Hyperlite website [externallink]